About Us

The Cadillacs Story 

Family Owned And Operated

Serving Toronto Since 2010

Happy Customers Is Our Priority

Cadillacs Roofing is motivated to provide superior customer service and an even better roof system installation so you can have your mind at ease knowing all your personal belongings will be safe from the harsh Canadian weather. Cadillac Roofing prefers to install high-quality complete roofing systems for all our clients. We treat every roof install as if it were our own home. We have highly motivated and skilled workers in order to provide you with excellent quality installs and solutions for your roof, whether it be residential or commercial.

When you hire Cadillacs Roofing to work on your roof, you will have the owner, Marcelo, working on your roof and not a sub-contractor. Alongside Marcelo is his son, Brian. Brian started working with Marcelo when he was young. Brian has over a decade of experience in the roofing industry and is always learning about new ways to provide our customers with better products and knowledge. Brian is in charge of the business side of Cadillacs Roofing, so when you call for an estimate you will be meeting with Brian. Brian’s primary objective when meeting with a potential client is to educate them on the roof systems and help customers pick the best products for their home.

  • Vision

    Cadillac’s Roofing is committed to establishing itself as a top-tier roofing company in Toronto, prioritizing long-term excellence. We place a strong emphasis on customer satisfaction and meticulous attention to detail. Our team is constantly seeking to enhance our skills and knowledge, embracing innovative techniques and methods to elevate the quality of our roof installations. This dedication ensures not just superior service, but also lasting, reliable roofing solutions for our clients.

  • Mission

    At Cadillac’s Roofing, our mission is to empower our customers with knowledge about their roofing systems. We offer a transparent view of our work, providing detailed photographic documentation from start to finish. Our ultimate goal is to ensure a positive customer experience, delivering peace of mind through a durable, long-lasting roofing solution.

  • Culture

    Cadillac’s Roofing is dedicated to fostering a work culture that enhances the well-being of our entire team. We firmly believe that by nurturing and valuing our staff, we create a positive and thriving work environment. This approach not only benefits our team members but also directly translates into the superior quality of our roofing installations, reflecting our commitment to excellence in every aspect of our business.

Cadillacs Roofing Crew on a jobsite in toronto

Where did "Cadillacs" Come From?

At Cadillac’s Roofing, our name holds a special place in our hearts, resonating with a unique blend of personal passion and cultural admiration. While many naturally associate us with the classic Cadillac car, our true inspiration comes from a deeper, more personal source. The name pays tribute to the spirited South American band, Los Fabulosos Cadillacs, whose energy and originality we deeply admire. Adding to this personal touch is Marcelo, our founder’s fondness for the Cadillac EXT pickup truck. This vehicle, which he owned back in 2010 when Cadillac’s Roofing was born, symbolizes more than just a mode of transport; it represents a piece of our origin story. Although the Cadillac EXT has since ceased production, it remains an integral part of our journey, reflecting our dedication to combining quality, style, and a touch of personal flair in everything we do.

The Dream Team

Where It All Started

Cadillac’s Roofing, nestled in the heart of Toronto, is a family-owned business with deep roots in the community. Established in 2010, we’ve seen steady growth, built on a foundation of expertise and dedication. Our journey began with Marcelo Espinoza, who, since 1999, honed his skills with several prominent roofing companies. His wealth of experience and entrepreneurial spirit led him to establish Cadillac’s Roofing, aiming to set new standards in the industry.

Joining Marcelo in 2013, Brian quickly became an integral part of our team. Starting on the roof, his hard work and keen insight saw him transition in 2017 to managing our operations. His role has been pivotal in streamlining our processes and enhancing customer service, further solidifying our reputation as a trusted name in roofing.

Marcelo Espinoza, owner of Cadillacs Roofing

Marcelo Espinoza

CEO - Founder

Brian Espinoza from Cadillacs Roofing Toronto

Brian Espinoza

Operations Manager

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